WCLO x Chill Medicated 2023
Overview
WCLO x Chill Medicated is a social video campaign consisting of three videos supporting the first national cannabis brand sponsorship of a collegiate sports tournament.
Project Goal
Promote Chill Medicated’s CBD product line and support athlete recovery—while helping to destigmatize plant-based wellness.
Skills & Software
3D Product Animation, After Effects, Blender, Motion Graphics, Premiere Pro, Scriptwriting, Storyboarding, Video Editing.
Process
Kicked off the campaign with a seeding video that became the foundation for the entire series.
Edited and animated motion graphics that highlighted matchups and momentum.
Developed script and storyboard for primary campaign video.
Collaborated with Brand-On Marketing to align visuals and tone with Chill Medicated’s mission of CBD-based wellness.
Impact
The campaign contributed to Chill Medicated winning the 2023 ADCANN Award for Best Multi-State Operator.
The videos reached 31.8k views on Instagram and helped drive an increase in online CBD sales.
Storyboards & Ideation Notes -
