Overview

Cushion commissioned a 3D product launch centered around four SKUs: Tropical, Sweet Mint, Spearmint, and Citrus. I was initially provided with a single storyboard for one video. From that, I developed a modular visual system that translated into eight total deliverables: 

Project Goal

Transform a single storyboard into a multi-SKU, multi-format system.

Distinguish each flavor through vibe, gradients, and subtle atmospheric cues.

Create a 3D environment that feels calming, ambient, and niche while staying cohesive across the product line.

Build a flexible workflow that accelerates production of additional variations.

Deliver polished vertical + horizontal versions that work seamlessly across platform. 

Skills & Tools

3D & Motion

Blender (lighting, shading, animation, rendering)

Product rendering & material creation

Gradient-driven environmental design

Motion Graphics & VFX

Procedural transitions

Color-matched motion systems

Flavor-based atmospheric FX

Pipeline & Production

Multi-format (9:16 / 16:9) adaptive layout

Template system built from a single storyboard

SKU-based batch workflow

Brand-driven iterative design

What began as one storyboard became a scalable launch system:

4 SKU identities

8 total videos

Unified style across flavors

Distinct personality for each product

Rapid future expansion capability

The gradient-first design language successfully communicated each flavor’s “vibe” — calming, ambient, flavorful, and visually memorable — strengthening Cushion’s brand recognition in both short- and long-form content spaces.

DELIVERABLES

4 Horizontal Launch Videos

Tropical

Sweet Mint

Spearmint

Citrus

4 Vertical Launch Videos

Tropical

Sweet Mint

Spearmint

Citrus

Consistent yet customizable 3D environment

Lighting and gradient systems matched to flavor profiles

Motion templates for rapid iteration

Title Cards Design